Our Marketing Specialists play a crucial role in supporting our marketing efforts and driving our brand's success. Reporting to the Marketing Coordinator, you will be responsible for a variety of tasks aimed at enhancing our online presence, engaging with our audience, and ensuring our marketing strategies are effectively implemented. Your creativity, adaptability, strategic thinking, and attention to detail will be key in helping UVT achieve its marketing goals.
Responsibilities
Social Media - Facebook, Google, LinkedIn, Instagram
- Content Creation
- Write “on-brand” copy, request applicable graphic content, and post on social media profiles to drive engagement
- Social Media Strategy
- Develop, implement, and manage a social media strategy, including defining KPIs and creating a posting schedule
- Research new social media trends and suggest ways to optimize content
- Campaign Management
- Measure the success of social media campaigns and report on their progress
- Work with the Marketing team to plan paid media campaigns around events and special promotions
- Analytics & Reporting
- Create biannual reports using analytics to understand performance vs. competitors, showing audience, engagement, and growth metrics
Website
- Content Creation / Auditing
- Audit landing pages to ensure products/people/promotions/biographies/links are updated and/or replaced with applicable content
- Audit blog copy/images/links/content ensuring current and applicable content is reflected
- Search Engine Optimization (SEO)
- Use market research and internal tools to continually improve SEO performance and engagement across the entire website (keywords, competitor analysis, CTAs, etc.). These efforts should foster a positive user experience, site traffic growth, and lead volume while furthering brand awareness
- Product Listings
- Create and update Store product listings, utilizing SEO strategy to enhance search engagement and traffic
Team Resources
- Signatures
- Ensure a uniform signature for the entire UVT team, updating, creating, and managing when necessary
- Business Cards
- Ensure each applicable UVT team member has business cards, working with our team to update and create when necessary
- Sales Enablement
- Manage UVT’s branded promotional items (swag), monitoring and ordering supply while working with Operations to ensure appropriate distribution
- Ensure the sales team and UVT team members have all requested event/sales resources, including stickers, table covers, one-pagers, thank-you cards, etc.
Qualifications
- Extreme attention to detail
- Strong communication skills, both verbal and written
- Ability to create compelling content for various platforms
- Has a deep passion for marketing and a keen interest in developing strong brand identities
- Is always on top of the latest marketing trends and eager to implement new strategies
- Enjoys exploring and learning in a vibrant, fast-paced marketing environment
- Excels at managing multiple projects and shifting priorities as needed
- Approaches challenges with creativity and innovative problem-solving skills
- Works autonomously, taking initiative to complete tasks with minimal guidance
- Thrives in a collaborative team setting, valuing diverse perspectives and ideas
- Is dedicated to enhancing customer engagement and driving positive brand experiences
- Embraces new opportunities and challenges with enthusiasm and a solution-oriented mindset
Requirements & Experience
- Experience in Microsoft Windows, Apple macOS, and Apple iOS/iPadOS operating systems
- Experience in Google Workspace (Mail, Docs, Sheets, Drive), Microsoft Office, Slack
- Experience in social media management tools and analytics
- Basic understanding of SEO and content marketing strategies
- Experience in managing marketing campaigns and analyzing their performance
Physical Requirements
- Frequent computer and mobile device work
- Frequently requires sitting
- Occasionally requires standing, walking, lifting, carrying, reaching, kneeling, pushing/pulling, bending, and crouching
- Occasionally exerting up to 40 pounds